HOW CAN YOUR BRAND LEVERAGE
IOWA STATE STUDENT-ATHLETES?
Student-Athlete Marketing, Built for Any Brand Strategy
Student-athletes will align with your brand and help tell your story, enhancing your marketing campaign via:
CUSTOM VIDEO CONTENT
APPEARANCES & AUTOGRAPH SIGNINGS
VIP EXPERIENCES
DIGITAL ADS
IN-GAME PROMOTIONS
RADIO COMMERCIALS
LEAD GENERATION CAMPAIGNS
BRAND AMBASSADORS
This versatility delivers stronger fan engagement, which drives better business outcomes.
Student-Athlete Marketing: Proven Brand Lift
It isn't just about athlete endorsements, but authentic storytelling with high engagement.
The Power of Connecting Student-Athletes, Brands, and School Marks
Cyclone Sports Properties is the only avenue to secure intellectual property (IP) rights to feature student-athletes
in school-branded uniforms or gear, as well as within athletics venues, for use in marketing campaigns.
What is IP with Student-Athletes?
IP rights with student-athletes ensure brands have approval to use Iowa State Athletics
marks alongside student-athletes in influencer marketing campaigns.
Influencer Marketing Campaigns Work
42% of fans are more likely to buy a product/service from a brand endorsed by a student-athlete they like.
During FY25, the average activity was $3,000.
Fans who recognize a brand as a sponsor with student-athlete influencer
marketing have a 65% higher purchase intent toward that brand.
Student-Athlete Marketing Truths
Simplify Influencer Marketing for Maximum Impact: Through our people, content, and
technology, Learfield makes student-athlete dealmaking simple for brand partners.
It Doesn't Always Take a Big Spend: Even small investments can deliver impact when aligned
with the right athlete. During FY25, the average influencer marketing deal size was $3,000.
Student-Athletes Are Prepared to Partner: Student-athletes are educated
about working with brands and understand the necessity of professionalism.
It's Not Just About Stars: Local and niche athletes can drive deep engagements in specific markets.
Women Drive Value: Female student-athletes lead in engagement and ROI across many campaigns.
More Than Sports: Many student-athletes build strong personal brands in fashion, fitness, food, and lifestyle.