CYCLONE RADIO​
RADIO SPOTS
PROVIDE: 30-second MP3 or WAV file
May also provide 30-second copy for production
We suggest providing multiple spots with different audio.
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Great opportunity to showcase unique, seasonal offers and provide descriptive messaging for Cyclone fans.
BILLBOARDS
PROVIDE: 5-second copy
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Audio of excess length will be shortened
automatically to fit our format
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Great opportunity to utilize business slogan/tagline
LIVE MENTIONS
PROVIDE: 10-15 second copy
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Audio of excess length will be shortened
automatically to fit our format
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Great opportunity to provide unique, seasonal
info on short and informative live mentions
FEATURES
PROVIDE: 10-second copy
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Audio of excess length will be shortened
automatically to fit our format
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Provide a short blurb on your business that's paired with a live feature that's relevant to the game
BEST PRACTICES
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Conversational Tone: For most companies, copy should be conversational in tone. No need for perfect grammar or event complete sentences; just write as if one person is talking to another. ​
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Keep it Simple: Advertising multiple deals can get cluttered. Try promoting one deal per spot, or simply giving a good overview of what your business can do.
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Speak to Fans: Copy should be directed toward Iowa State fans.
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Avoid: Phrases like "Hey Cyclone Fans," and "Go Cyclones," - these keep you from sticking out in the broadcast.
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Instead, Try: Phrases like "Before you head to the game," or "Our business is like Cyclone Football," - which direct your message to fans without specifically calling them out.
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Phone Numbers don't work unless they are "gimmicky;" it is hard to remember numbers that are long and complicated.
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Websites work and are easy to remember, but the "www" is unnecessary in almost every case.